Monday, May 21, 2018

Now Everyone Can Be a Food Entrepreneur

Shinsegae Mamee Launches Foodservice products to help food operators save time and cost while maintaining authentic flavour and taste

Kuala Lumpur: Mee Goreng, Nasi Goreng Kampung and rojak buah are synonymous with the food industry in Malaysia and a well-managed food business can be lucrative and may be able to springboard the "Bottom 40%" (B40) community into higher income bracket.

The B40 group consisting of blue-collar, low income graduates and low-income graduates, housewives and retirees with a median household income of RM3,000 a month.

In conjunction with the launch of its new Shinsegae Mamee Foodservice convenience products for food operators, Shinsegae Mamee organised a panel session with stakeholders such as GIATMARA, Persatuan Pengusaha Restoran Muslim Malaysia and Shah Alam City Council to discuss the options available for aspiring food entreprenuers to succeed.

At the panel session, GIATMARA Chief Executive Officer Haji Jamal Nasir Othman said there is a need for 91,000 skilled workers in the Food & Beverage by 2020.

“It is estimated that about 1,000 aspiring chefs enroll in GIATMARA F&B courses each year. So far, GIATMARA has trained 10,570 chefs. At GIATMARA, we hope that these trained chefs can work be trained to manage their own businesses,” he said adding that Ministry of Rural and Regional Development (KKLW) has taken the initiative to encourage entrepreneurship by introducing programs such as Mobilepreneur & Mobile Truck as well as Rintis Niaga (incubator) program through GIATMARA.

“It is a very good government policy in propelling the B40 community into the M40 (Middle 40%) and T20 (Top 20%),” Jamal said.

(From Left to Right): Jennifer Chee , Ketua Bahagian Perkhidmatan Makanan Shinsegae Mamee, Datuk Wira Pang Tee Nam, COO MAMEE-Double Decker, Tan Sri Pang Tee Chew, CEO MAMEE-Double Decker, Felix Pang Hee Zhong, Chief Operating Officer Shinsegae Mamee, Chef Faizul Hazly Ghazali, Executive Chef Shinsegae Mamee

The GIATMARA CEO also said that strategic cooperation with industry players is important to ensure that the quality of trainees produced is based on the current needs.

He added that GIATMARA is keen to work with Shinsegae Mamee given that the recently launched Shinsegae Mamee Foodservice products are attractive and are able to help GIATMARA trainees in terms of cost savings and time while maintaining the authenticity taste and flavour.

Also speaking at the panel session was Shinsegae Mamee Executive Faizul Hazly Ghazali who said that cooking ability alone is insufficient in helping a chef to succeed in the food business.

“To be successful in the food entreprenuer, the chef needs to be able to manage time and cost effectively while maintaining the quality of the food served,” Faizul said.

(From Left to Right): Chef Faizul Hazly Ghazali Executive Chef Shinsegae Mamee, Dato’ Chef Ismail, Mamee Chef and Malaysian Tourism Ambassador for Gastronomy

Inspired by the three key success pillars, Shinsegae Mamee released 10 convenient products for the food service operators. The products are made with natural ingredients and do not contain added flavorings and preservatives.

"When we hear the convenience products, the first perception that comes to mind would be ‘not authentic'. But many successful chefs have taken short cuts in the kitchen by using convenient products to save cost and time.

“However, the convenient products used should be of high quality to preserve the authenticity of flavours,” Faizul said.

The Shinsegae Mamee executive chef also added that Shinsegae Mamee Foodservice is trying to change that perception ensuring that no added flavourings and preservatives are used in the products so that food operators are able maintain the authenticity of taste while saving time and cost.


MAMEE-Double Decker (M) Sdn Bhd was founded in 1971 when Group Executive Chairman, Datuk Pang Chin Hin started to produce dried noodles and vermicelli together with his eldest son, CEO, Tan Sri Pang Tee Chew. This small business, then known as Pacific Food Products and located in Ayer Keroh, Melaka set the wheels turning for what eventually became MAMEE-Double Decker. Datuk Pang’s other sons, COO Datuk Wira Pang Tee Nam together with the rest of the family – now in their 3rd generation – developed it into one of the largest food and beverage manufacturers in Malaysia. MAMEE-Double Decker was eventually incorporated in 1991 and became publicly listed in the Kuala Lumpur Stock Exchange a year later and has become private company by the year 2012. The company has set up plants across Malaysia – including in Kuala Lumpur and Kuantan, and currently employs over 2,000 staff – before expanding to Myanmar, Indonesia, and Middle East (future plans).

(From Left to Right): Md. Zawawi bin Md Isa, Ketua Seksyen Komposit Bahagian Perlesenan, Majlis Bandaraya Shah Alam (MBSA), Chef Faizul Hazly Ghazali, Executive Chef Shinsegae Mamee, Jamal Nasir bin Othman, CEO GIATMARA, Omar Farook Ali bin Seeni Abdul Kadir, Jawatankusas (Hal Ehwal Majlis Setempat) Persatuan Pengusaha Restoran Muslim Malaysia (PRESMA), Dato’ Chef Ismail, Mamee Chef and Malaysian Tourism Ambassador for Gastronomy


Shinsegae Food, one of the core affiliate companies of the Shinsegae Group which started as a department store in 1930 (Top 10 largest company in Korea in terms of combined assets with USD24.8 bil. of sales revenue recorded in 2016), has the aim of strengthening the core elements of the food industry. Shinsegae Food has streamlined its core functions into a Linearly aligned system, ranging from the sourcing of raw materials to R&D, production, processing, storing, logistics, marketing and sales, a first in the food Industry for the last twenty-years.

Shinsegae Food, a leader in the domestic food catering services for the last two decades, is now focused on developing a new premium food catering service that advances the Korean food service market by combining a food catering and a restaurant business. Shinsegae Food is operating a professional and advanced R&D organization that continues to increase the competitiveness of food manufacturing and strives to be the leading company in Ready to Eat (RTE), Ready to Cook (RTC) and Home Meal Replacement (HMR) products by investing in new technologies and facilities.

Besides that, Shinsegae Food have led the global sourcing business in Korea that involves finding top global brands of food products, obtaining exclusive licenses, and supplying them to domestic markets. Indeed, we have launched new and specialized restaurants, including Olbaan, O’slo, Gramercy Hall and Johnny Rockets, to reflect the rapidly changing trend of dining culture.

Thursday, May 17, 2018

Mimpi tentang kehidupan di Malaysia Baharu

Mlm tadi saya bermimpi yg indah sekali tentang keadaan negara kita pada tahun 2020. Pada masa itu Anwar Ibrahim jadi PM, Wan Azizah jadi TPM dan Nurul Izzah jadi Menteri Dalam Negeri. Sekali lagi Malaysia mencipta sejarah. 

Tun M telah mengotakan janjinya dgn meletak jawatan setelah ekonomi berjaya dipulihkan dan semua hutang negara berjaya dilunaskan.

Saya perhatikan rakyat hidup senang lenang dan aman bahagia. Betapa tidak, kereta murah, harga minyak hanya RM1.50 selitre, tol tak ada, GST tak ada, hutang PTPTN tak ada. Org nak kawin pun dpt bantuan. Yg saya paling seronok ialah Wifi berkelajuan tinggi disediakan secara percuma. Saya bebas berfb dari mana2 tempat memancing.

Pekerja asing juga sudah tidak kelihatan. Semua kerja di ladang sawit, getah atau sawah, pekerja buat bangunan, kutip sampah dsb dilakukan oleh anak2 tempatan dengan penuh semangat kerana mendpt  gaji yg tinggi selaras dgn negara Jepun. Tiada lagi BR1M kerana semua rakyat Malaysia sudah kaya raya belaka.

Surau2 dan masjid2 juga melimpah ruah dgn jemaah kerana kesedaran beragama berada dipuncaknya hasil dakwah PAN yg sgt berkesan. Bilangan muallaf juga bertambah dgn mendadak kerana tertarik dgn akhlak  YB2 Islam dlm PH yg warak2 belaka.

PH juga sudah menguasai sepenuhnya parlimen dan DUN kerana semua YB pembangkang telah melompat ke dlm PH tanpa dipaksa atau disogok tetapi semata2 kerana tertarik dengan ketelusan, keadilan, keterbukaan serta integriti PH yg unggul.

Kalau tidak kerana alarm telefon saya berbunyi, mungkin sekarang ini saya masih tidur lagi melayan mimpi.


Monday, May 14, 2018

Lessons learnt from Tun Mahathir

A foreign friend living in Malaysia sent this to me, very true and inspiring, worth sharing:


I have been following Tun Mahathir's speech lately and I find them to be so inspirational in many ways.  Leave your upcoming election aside.  Let's talk about lessons we can learn from him.

Lesson No 1. Age
Age is just a number.  Successful people do not worry about their age.  It doesn't define who they are, their ability to think and act.  When you are passionate about something you can find all the energy and brain to pursue your purpose untill your last breath. 

Lesson No 2. Master of Your Own Destiny 
Almost every other day, there is someone talking about Tun Mahathir's age, his ability to think and decide, and the mistakes he made in the past.  But nothing hinders him or slows him down.  He knows exactly what he wants and ignores all the perception that won't help him in achieving his goals.  He teaches us, "be the master of your own destiny", don't let others decide your destiny. 

Lesson No 3. Warrior Minded
Warrior is someone who is ready to die in order to win.   So, going not only the extra miles, but whatever distance it takes.  You don't stop.  You don't give excuses.  You don't run away from challenges.  You take the bull by its' horn. Indeed, we see in our own eyes how Tun M faces people, his arch critics and his preparedness to face anyone anytime.  A true leader is a true warrior in every aspect.

Lesson No 4. Leader is Reader.
A reader is not necessarily a leader but a leader is certainly an ardent reader.  Why even at age 93, he speaks so eloquently and impactfully?  It's because he reads a lot to keep himself abreast with all the necessary knowledge and information.  Knowledge is power. 

Lesson No 5. Power to Persuade
As leader your ability to persuade is extremely important.  Just look at Tun M as how successfully he has brought people together who  once not only critisized  him but also abhorred  him.  They all have accepted him as their leader.  The fact is a leader knows how to rise above the rest despite the differences because he has mastered the art of persuasion.

Lesson No 6. One Vision One Goal 
Strong decision followed by uncompromised action.  Tun M wants to bring down the current Prime Minister.  It is evident, Tun M has made his team so focused and has managed to gain public  attention to what he says and does.  His message is precise, clear and people centric, making his goal as the goal of the nation. 

Lesson No 7. Managing Emotions 
This is arguably the most important quality a leader needs.  "It is not the event that decides the outcome; it is how you respond to the event that decides the outcome" is the quote that I find becomes alive every time Tun M is put to test.  We have witnessed him being in the centre of many challenging situations, some of which are very critical of him in nature.  Despite all odds, he has shown his amazing skills and ability, managing his own emotions thereby controlling every situations so well.  Not only that, he walks out as winner in such situations. 

At 93 years old this man has so much yet to offer the country!